• A+A Femme | The Woman Kind 24.2

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A+A Femme | The Woman Kind 24.2

FEMME by A+A colour & style forecast

A+A Femme is presented through reinterpreted suggestions, accompanied by the right styling, accessories, colours, moods and print in contemporary stylish designs. Just as A+As remaining assortment, this edition is as well presented in an elegant and inspiring manner. The book consists of trend themes with the colour direction in original dyed A+A colour yarns, complemented by Pantone references and direction of materials and prints (as pixel-based .jpg); demo@colourhouse.se 


The contrast between real and unreal, abstract and concrete, has never been as defined as today. Craftsmanship and artisanal work opposed to the world of meta-verse, A.I. technology and “everything-online”.
These are today’s realities: moving in parallel between virtual outfits, filters and sustainable fashion with a strong ethical focus and upcyclcing. We can call this juxtaposition the "The New Normal". A circular existence where lines between physical and digital worlds are blurred. The key is balance: After two years of enigma and stillness, after feeding our hunger for attention with extravagant styles, the need to be seen, to feel free and to express oneself we are moving back towards a need to quiet down, regain a routine, give value to the meaning of time, live a slow life, while rethinking the future.

Balance the on-screen time and constant scrolling with no screen at all.

Femme 24.2 (S/S 2024) edition incl 8 trend concepts, a taster here:

Inspired by a woman of class and elegance. A woman that seeks quality over quantity, excellence in material and fabrics that are timeless and long-lasting. Those unique pieces that can be passed down from mother to daughter or from aunt to niece. A love for contemporary art, exhibitions, artisanal ateliers, old bookshops full of classic book maybe even in the original print. An overall intellectual taste. The palette is soft, classy, minimalistic with creamy whites, light cadet blues and warm beiges. KEY WORDS: maximize simplicity, effortlessly chic, The sleeping routing, mother-daughter heritage.

Inspired by the myth of the “soul-mate”. The Ying and Yang, two halves becoming one, something real but intangible. What weight, size and shape is our soul?
We explore the theme of spirituality, of stillness, of identity, of the various forms of our soul. Seen as a path of subtle layers starting from pink to blue to soft yet vivid pastels. KEYWORDS: Lightness, blurred, meditative space, poetic.

Inspired by science and research. It’s a theme dedicated to all the “nerdies” out there. For all the women that are into numbers and formulas but aren’t willing to sacrifice style. An ode to all the women who work in those fields which are usually seen as “not feminine” - like science or astrophysics. An ode to discovery and the curiosity of mankind. Between preppy school-wear and office-wear but with a chemical twist. KEY WORDS: Aseptic yet luxurious, hybridazation, chemical lab, discover, experimental layers.

Inspired by everything-net. To our new present and our future. To alternative lives in the cloud. The infinite possibilities and options an online-life can provide us. Multi-faceted, glamorous, experimental and fun. Digital RGB colors, NFT’s to collect and add to your online art gallery, finding your sensorial experiences. Shape in clothing, dive into new silhouettes creating new aesthetics to explore. KEYWORDS: artificially flashing, iridescent, rare creatures, liquid monsters.

"At ease" is the new classic. It is bold. Feminine-meets-masculine for a contemporary elegance. There is something reassuring and timeless but with an unexcepted twist of newness in details or finishing. A bold attitude for confident power-wear. Ageless, genderless and timeless. Outfit to wear with pride that stands out thans to exquisite finishings, the attitude and looks that can adapt to many different situations while remaining elegant and functional at the same time. KEYWORDS: luxury isolation, piece of art, minimal complexity, couture.

Late night drives to the beach for skinny dipping and island vibes. Mini dresses for parties, bikinis in fantasy fabrics, experimental materials, and 3D micro-tops. Mermaid looks for a summer close to the beach and surrounded by crystal waters and wild nature. Full summer energy, in complete alignment with our most savage self. Silky shiny fluid fabrics and crusted crystal and gems embellish the garments. KEYWORDS: sensual, shiny & precious, midnight-allure, liquid nightwear.

An eco-warrior. Nature as a constant inspiration being the muse of this theme. Artisanal almost couture decorations for a glam sporty look. The palette is tropical, reminding us of the amazon forest or Indian jungle. Environment-friendly, deep in the jungle, exploring, a limitless attitude. Alternating moments of relaxation and extreme active sports. A hybrid between outer-wear and functional-wear and high-end hyper-wear.A match for genderless avantgarde looks. KEYWORDS: sportif-glam, monchrome mood, hybrid-flora, deconstructed & reconstructed.

Inspired by the hype party-oriented life of Rio de Janeiro and Brazil. A celebration of having fun and being together, the season of ceremonies and parties. Feathers, fringes, sequins, and glitter adorns the look. Chunky sandals in satin and colorful bathing-suits with fantasy printed sarongs. As if we were at one of the typical carnivals of the Caribbean, a lot of cut-out outfits but also a lot of embellishments, strass and color. It isn’t about quantity but more of what make you feel happy and confident . KEYWORDS: hippy-punk, over-the-top, dare to be funny, colorful mix.

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