The Viewpoint Play Issue explores why colour is in love with play.


Inspirational and informative, VIEWPOINT COLOUR is a seasonal trend book dedicated to colour. Each issue includes visual imagery, material direction and trend forecasts displayed in Pantone colours, along with colour news and colour psychology research. VIEWPOINT COLOUR’s lifestyle approach provides a global perspective across all design, making it relevant to today’s culture and critical to today’s colour decision makers. It is the perfect entry price point for colour trend news and insights for graphics, fashion and product designers.


- Macro global perspective highlights critical colour happenings across all areas of design
- Key trend themes supported by palette story, colour harmonies, material direction and visual imagery

- Macro and local views on key colour stories, focusing both short and long term

- Emerging colour stories resulting from the use of new process and materials

- Articles on colour news, colour influences, and the psychology of colour

- Historical Colour

- Pantone Color of the Year 2018 – The Inside Story

- The Role of Colour in Digital Reality

- Clickable Colour – Social Media

- Photographic work of Arielle Bobb-Willis


- Comparative of macro and local views on key colour stories provides perspective for sound colour decisions

- Short- and long-term colour direction allows you to select your colours based on your planning cycle

- Actionable colour intelligence from global colour trend experts gives you confidence to make critical colour choices

- Lifestyle colour approach streamlines the colour planning process

- Enables you to begin your colour planning with the Pantone Fashion, Home + Interiors colour language


Format / Price

- 12.5” x 9.5” softcover on heavy weight paper stock / 176 pages

- € 83,18 single issue / € 158,00 subscription (2 issues)


For more information and ordering, please click here.