• Bloom Brasil - Luscious by Lidewij Edelkoort # 22
  • Bloom Brasil - Luscious by Lidewij Edelkoort # 22
  • Bloom Brasil - Luscious by Lidewij Edelkoort # 22
  • Bloom Brasil - Luscious by Lidewij Edelkoort # 22
  • Bloom Brasil - Luscious by Lidewij Edelkoort # 22
  • Bloom Brasil - Luscious by Lidewij Edelkoort # 22

Bloom Brasil - Luscious by Lidewij Edelkoort # 22

Bloom, a horti-cultural view, is the first magazine of its kind, analysing with informative and inspirational photography and texts the major trends in this area, and how this relates to industries as varied as fashion, interiors, design, packaging ,cosmetics, food and culture. bloom speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors and florists, as well as to the general public at large. 



Inspiring photography and texts relate them to trends in society, fashion and design.

The magazine speaks to all levels of the industry, from flower designers to growers, buyers, distributors, retailers, and consumers. Each issue treats a specific theme.



  • major retail trends

  • translation of the trend themes into ideas for bouquets 

  • new ways of presenting flowers and displays

  • interviews with innovative professionals

  • ideas for including flowers and plants into rituals

  • flowers in art 

  • examples of merchandising 

  • fashion trends and flowers 

  • ceramics and glassware

  • flower and symbolism

  • botanical gardens 

  • pots 

  • hybrids 

  • future flowers - two years in advance for seed - producers and grower




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