Scout E-BOOK CASUAL & KIDS Color & Concept A/W2021.2022

Our planet has spoken and we have been made to listen. Fires, floods, viruses, we are at the mercy of Mother Nature, who’s back in control. As the world pauses, it’s as if someone pressed the reset button on our lives.
So what’s next, how do we recover, move on and rejuvenate and what lessons have been learnt? To figure this out, our research and analysis has been updated and adapted to meet the challenges that lay ahead. We’ve edited, reviewed and challenged ourselves to deliver the most up to date forecast. What will the ‘new normal’ look like & how will this affect our daily lives, with less social interaction and alternative ways of doing business.
Casual wear is at the forefront of this life-change as we adapt to a simpler, casual way of living and working. From wellness and dialled-up leisurewear, fun colourful sports and active wear with a new creative spirit for young entrepreneurs, simple pared-back classics to protective and sustainable casuals for life on the edge.

As families and friends connect and re-unite in virtual or real time, age and gender seem less relevant. In this new normal, grownups and kids share their thoughts, interests, living space and future possibilities. This season we have amalgamated CASUAL + Kids into one comprehensive report from a lifestyle, colour and fabric perspective with dedicated styling pages for grownups and kids in all but one concept. Plus a story just for kids for playtime, back-to-school and kids activities.
Let’s re-think and re-boot and give the consumer what they want and need and treasure the joy being together.