SCOUT CASUAL + YOUTH 23:
In this new SCOUT 23: CASUAL + YOUTH report, we find innovative solutions to a new way of living, working, sharing and outfitting. Creative, sustainable, wearable. There’s an exciting and positive approach to design, sourcing, styling and merchandising. Showcasing products and looks that are multipurpose and fluid, and don’t pollute our planet or place the burden of environmental clean ups onto future generations. From sustainable sportswear, eco-casuals and everyday essentials, be it simple and less wasteful, to special, unique and collectable statement pieces. The mantra is ‘less is more’ with a new sense of humanity and honesty to everything we do, evolving unisex and genderless fashion from past seasons with a fresh, honest and joyous story to tell. SCOUT has everything covered to make your research, products and brand the best they can be.
Our BIG picture pointers and MACRO references show you the thinking and research behind the overall vison of the season. Use these to start your own journey. The destination is clear: from eco-escapes and holistic, fluid H20 lifestyles, mindful, nurturing and colourful environments; to exciting, alternative nocturnal ways of living.
