VIEWPOINT COLOUR is a unique magazine devoted to colour. 



In an age of uncertainty, political instability, environmental concern, increased urbanisation and distrust of the establishment, we are seeking sanctuary and looking to lead meaningful, considered lifestyles built on positive connections. Re-evaluating success and purpose, we are striving towards lifestyles that complement our personal belief systems. The search ranges from escapists, who move off-grid to reconnect with our primal past, to essentialists, who strip back to reassess the true meaning of value, to those who make a stand and lend their voices to global causes and concerns.

Within this second issue of Viewpoint Colour, we explore how this desire to slow down and reflect is influencing the emerging landscape of design and colour. As a futures research studio, our aim has always been to demystify the forecasting process, and to provide contextual grounding for emerging design and colour directions, linking socio-cultural shifts with specific aesthetic cues and resonating mindsets. In Viewpoint Colour we do just that, combining inspiration with context, providing an in-depth analysis of the personality traits of emerging colour stories, and explaining why they are relevant now and how they are currently being applied. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design. 

- David Shah 

 

Created by View Publications in collaboration with FranklinTill Associates, Viewpoint Colour is a unique magazine devoted to colour. Catering to all colour conscious industries, VIEWPOINT COLOUR provides visual inspiration,


direction and a global perspective on colour from the world's leading colour experts. It is a sister magazine and the perfect complement to our highly successful, VIEWPOINT DESIGN*, dedicated to product innovation.


It's All About Colour!



Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across.


Nothing does this better than the thoughtful use of colour. Pivotal in the design process and an essential element to a successful design strategy, colour should be considered from the moment the materials are being developed and should be a conscious part of every level of decision making from the raw materials that go into the product to the packaging it leaves the store in.


VIEWPOINT COLOUR and your colour strategy.

 

We understand the costs and the complexity of colour decisions and we want to make your colour planning easier. Our goal is to supply you with the critical and actionable colour intelligence you need so you can make more effective colour decisions.


With a focus on what's really important, VIEWPOINT COLOUR will give you both a macro and local view on key colour stories, focusing on what's happening right now as well as what will be taking place three years from now.


It's visual and inspirational!


Explore and experience the work of major photographers, designers and global colour experts.


VIEWPOINT COLOUR is an aesthetically provocative, culturally relevant magazine focusing on the world of color across all product and design industries on a global basis.


It's informative and educational!


Turn our visual inspiration into your ideas. At VIEWPOINT COLOUR, we provide you with clear and comprehensive colour direction, market validation, insights and analysis and the psychology behind a colour trend so that we can make your colour planning easier.


What’s in VIEWPOINT COLOUR

• Colour News & Innovation

• The Design Context

• Colour Forecast (12-18 month)

• Colour Implementation

• Visual Essay images and photographs

• Colour, Material, Finish

• Colour & Pattern Inspiration

• Colour Meanings

• Colour Future (3 years ahead)


VIEWPOINT COLOUR is a sister magazine and the perfect complement to our highly successful, VIEWPOINT DESIGN, dedicated to product innovation.


To order the Viewpoint Colour click here

For more information on the Viewpoint Design click here