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Over ons
Nelly Rodi Lifestyle & Attitudes focuses on consumer behaviors and consumer trends. The book is very conceptual and contains lot of indepth descriptions of the mindset of the future consumers. The book contains 4 consumer types for the future - each consumer type is well describes; Colours, lifestyle, preferences within fashion, interior, food, electronics, cosmetics etc. Each story also contains examples of new and innovative materials.the book is targeted at the following industries: Beauty/cosmetics, fashion, advertising, marketing and communication, food and beverages, electronics, accessories, architects, transportation and industrial design.
Published once a year