“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”


The two colors also symbolize wellness and tranquillity. Pantone said they are “welcoming colors that psychologically fulfil our yearning for reassurance and security.”


The Pantone® Color of the Year is an annual tradition intending to provide a “color snapshot” that taps into the zeitgeist of the year.



Cross-Referencing to Other PANTONE Libraries

Pantone® 13-1520 & 15-3919 can also be cross-referenced to all other PANTONE Libraries including Pantone® PLUS for graphic design and Pantone® Plastics.



        

About the PANTONE Color of the Year

The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
 




For more questions or information on pantone® products please call Appletizer at 020-5305380 or send an e-mail to info@appletizer.nl


 To order the Color of the Year as a Pantone swatch, please click here.