• OvN - 20/20 Vision 2020 - Innovation & Stategy - Consumer Insight
  • OvN - 20/20 Vision 2020 - Innovation & Stategy - Consumer Insight
  • OvN - 20/20 Vision 2020 - Innovation & Stategy - Consumer Insight
  • OvN - 20/20 Vision 2020 - Innovation & Stategy - Consumer Insight

OvN - 20/20 Vision 2020 - Innovation & Stategy - Consumer Insight

Oltmans van Niekerk was founded in 2005 and their main activities are researching future trends, consumer behavior and concept work for global corporations. Their goal is to understand what is going on in the world and present a clear sense of understanding and direction.  Oltmans van Niekerk bring clarity into future lifestyle trends.


Oltmans van Niekerk is a collaboration of Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over 15 years of experience in trend forecasting, concept development and product design.


Trendforecastbook 20/20 Vision offers a clear and well-organized overview of world wide cultural, technological, economic and social trends. It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.


Research into long term trends (5-10 years) is the foundation of 20/20 Vision. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.


Trend forecast book 20/20 Vision provides clear guidelines for new product development for the future.


Content:
• Trend research
• Consumer insight
• Strategic concepts
• Design directions
• Future materials and colours


Details:
• Annual release
• 265 Pages of trend research, consumer insight and design directions
• Strategic concepts
• Key future colours
• Pantone TCX colourswatches
•  Digital file on USB stick
• 4 Posters

Prijs per item = € 2.350,00