Trendhouse - Youth Lifestyle S/S 22

Design and lifestyle inspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above. It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation.

The content is constructed around five, crucial, up-to-the-minute themes. Each theme is broken down accordingly:

- Synopsis: introducing the theme and highlighting the reason why this story is important to designers and marketers.

- Influences: lifestyle trends and news pieces that support and inspire our story.

- Look & feel: images to set the visual tone and design foundation of the look.

- Colour & colour combinations: the core palettes for each story. Colour combinations are then featured within the product categories that follow.

- Materials & textures: the look and feel of textiles and base materials around which to build your story.

- Details & trims: all the final touches with which to not only complete but also bring added value to the look.

- Graphic directions: everything from prints and typographies to packaging and graphics.

- The looks: our overview of how our design philosophies can be built through into fashion looks.

- Product development: taking our concepts into stationary, tech, beauty, interiors and spaces that will appeal to the current Youth market.

USB stick:
All files broken done into the various stories with their individual images for use in developing yourown work methods. Complete digital edition of the product.
- 40 especially dyed colours inserted on extractable colour cards per story. All colours have been matched to the closest Pantone TCX available colours.
- 40 additional - ringed and extractable - samples of the colours (big size: 100 mm * 100 mm) to create an own and personal selection.