• Viewpoint Colour # 4
  • Viewpoint Colour # 4
  • Viewpoint Colour # 4
  • Viewpoint Colour # 4
 

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Viewpoint Colour # 4


IDENTITY PARADE


New generations are bringing us new understandings of personal identity, inclusivity and cultural ties. Just like the students in 1968 (May saw the 50th Anniversary of the famous Paris protests by workers and students), they disagree with traditional ideologies, they’re anti-establishment and believe in a safer, fairer world. They’re on a mission to leave the world a better place than they found it.


Anti-judgmental, Millennials and Gen Z reject the idea of ‘normal’ and defined categories. We are all different but there’s no right or wrong, ugly or pretty, you are who you are. They won’t question your sexuality or gender and most definitely will not judge you for it. Diverse cultures are welcomed and blended. Don’t label me and I won’t label you.


Be yourself yes, but also be connected. ‘Collaboration’ is the word of the moment, as people try to connect with each other to create a better future. They are busy concocting ‘cultural smoothies’, blending cultures, skill sets and people from all parts of the world as traditional frontiers, both mental and physical, are broken down and totally new identities and norms are created.


Taiye Selasi had it so right in the 2014 TED talk: “Don’t ask where I am from, ask where I am local. All experience is local – all identity is experience. What makes a place a home are the experiences around it Culture exists/ in community and community exists in context.”


So, welcome to our latest issue of Viewpoint Colour, “Identity”, where we look not just at colour but at the world in a totally new context.



VIEWPOINT COLOUR#4 CONTENTS


News: a creative industry round-up of the most insightful colour news stories across the lifestyle industries .


Identity Parade: identity is one of the strongest creative inspirations across all fields – in particular fashion, which is perhaps one of the most experimental and rebellious of all. As identity becomes more fluid and hybridised, its influence becomes ever more potent.  


Colour Forecast A/W 2019/20: this issue’s colour forecast embodies varying aspects of our ‘Identity’ theme: ‘Femininity Redefined’ drawing on a mood of fresh activism and resistance to female under-representation; ‘Street Wise’ where street style and luxury fashion collide to create an amalgamated aesthetic that straddles the divide between high and low culture; Multi-Local’ that embraces the inherent idea that identities are formed not by a single heritage; and ‘More is More’– a total rejection of convention and the status quo resulting in a design direction where anything goes.


Tying the Knot: the first of our visual essay features where the visualised thoughts that artist William Ukoh presents are a celebration of his own identity, both generational and cultural.


Colour May Vary designers take a leap of faith, for, just as repurposing determines the new iterations of materials and products, it also influences their colour – sparking a different way of thinking about colour and incorporating it into design.


‘Bright Generation’ positioned between the duality of her Swiss and Guinean heritage, photographer Namsa Leuba’s work in our second visual essay envisions ‘the representation of African identity through the Western imagination.


Colour Technology: taking virtualization a giant leap forward, the Total Appearance Capture (TAC) ecosystem from X-Rite Pantone reinvents material appearance; harnessing the full capabilities of 3D visualization to portray realistically product, material and color in the virtual world.


Çolour Futures: ‘Other Worlds’ as emerging technologies break down the boundaries between digital
and real, human and machine, alive and inert, we observe new worlds of our own creation. 


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