• Bloom Faith -  by Lidewij Edelkoort # 23
  • Bloom Faith -  by Lidewij Edelkoort # 23
  • Bloom Faith -  by Lidewij Edelkoort # 23
  • Bloom Faith -  by Lidewij Edelkoort # 23
  • Bloom Faith -  by Lidewij Edelkoort # 23

Bloom Faith - by Lidewij Edelkoort # 23

BLOOM # 23 is all about FAITH


Confronted with the adversary of human designed disasters and manmade political scandals paralyzing our planet and countries, people’s only recourse becomes faith, an almost forgotten principle. To have faith in the spirit of survival, to have faith in creative forces able to rebuild society, an intrinsic need to believe in the human race, especially in moments of bewildering despair. We need to trust our instincts to build a better future, full with genuine love towards ourselves and others, even those at fault. Being able to forgive, to understand, to comprehend, to taste the fear in others. To pledge an awareness of altruism, script a gospel of compassion. Desire needs to be embedded in empathy.

Recognizing their inspirations and yielding to innate creative urges, artists and designers will build up the needed confidence to create new matter, landscape other horizons, design decorative objects, weave unusual fibers, draw non-existent flowers, created with the deep conviction that aesthetic expressions will resonate with others and are able to heal and care for people. Faith grows from future generations, professing their reliance on inner strength, convinced to reroute society the way they see it; convivial, cooperative, concerting, concerned, a society where truth remains an important quality and flexible forms of constancy help to compose the rhythm of existence.

Bloom, a horti-cultural view, is the first magazine of its kind, analysing with informative and inspirational photography and texts the major trends in this area, and how this relates to industries as varied as fashion, interiors, design, packaging ,cosmetics, food and culture. bloom speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors and florists, as well as to the general public at large. 

Inspiring photography and texts relate them to trends in society, fashion and design.

The magazine speaks to all levels of the industry, from flower designers to growers, buyers, distributors, retailers, and consumers. Each issue treats a specific theme.

  • major retail trends

  • translation of the trend themes into ideas for bouquets 

  • new ways of presenting flowers and displays

  • interviews with innovative professionals

  • ideas for including flowers and plants into rituals

  • flowers in art 

  • examples of merchandising 

  • fashion trends and flowers 

  • ceramics and glassware

  • flower and symbolism

  • botanical gardens 

  • pots 

  • hybrids 

  • future flowers - two years in advance for seed - producers and grower


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