Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others! Larger format to give you the right professional experience.
VIEW style
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
Four sections
New VIEW is built around four sections that work independently but also interlink to bring you the latest product developments in product and design thinking. Not only design direction but also product solution. Sections are:
THE ESSENTIALS
CONTEMPORARY
CASUAL & ATHLEISURE
FORWARD MATTER
4 publishing dates VIEW 2024
View 145 (Jan 2024) Season: Spring/Summer 2025
View 146 (end March 2024) Season: Autumn/Winter 25/26
View 147 (June 2024) Season: Autumn/Winter 25/26
View 148 (Oct 2024) Season: Spring/Summer 2026
CONTENTS VIEW 145
(Published January 2024)
Winners and losers
2023 was all about quiet luxury, so will 2024 but in louder looks as it plays to both sides of the current Zeitgeist allowing consumers to look responsible as well as fashion conscious. Many are expecting the wholesome beiges we have seen all year to move to fermented hues as well as browns – versatile but also subtle and non-confrontational. We also feel that purple will be a sleeper. Nor are we writing off brights since we live in a polarised world and seeing the ever-growing influence of flashy dressing sports stars.
Just as in colour, not everything in styling will be sleek and minimal. At the last Paris shows, Miu Miu’s messy handbags stuffed with items symbolic of a busy woman’s life went viral. Get ready for a carefully engineered, lazy, lackadaisical look, adding zest to the current clashing wardrobe, where you put not just the wrong shoes but the wrong everything together i.e., a parka with an evening dress. The supersize phenomenon from silhouettes to jewellery will get bigger, particularly in menswear. Meanwhile, workwear will become the new streetwear. Nostalgia continues with an eclectic grandpa look rising to match last year’s coastal grandma story but will also get politicised as it forsakes the noughties for an edgy 1980s approach in hard angles, power shoulders, body armour, the protest mentality of Westwood and McQueen.
So, what’s the final verdict? There’s no doubt that the year is going to be challenging. According to McKinsey’s analysis of fashion forecasts, the global industry will post 2 to 4% growth – not huge but considering global instability, not bad either! Let’s remember, too, that fashion never stands still. Physical retail will strive to become more enticing for consumers now rooted in a digital age. The new EEC directives will activate real and serious action in sustainability. AI will continue to exert its pull on the textile world from manufacturing to marketing. And, you never know, maybe the Paris Olympics and moon landings will give us all something to smile about.
COVER: Courtesy Mattias Reinula, featured in our inspirations section.
Future matters
The future of making
In an interview, Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, says, “When it becomes really simple to generate digital imagery, tangibility of physical products becomes even more important to us.
Smart Solutions
Many things are moving in sustainability issues: legislation is continuing to grow; and hope for a better future keeps imagination and creativity driving innovation. Indeed, it is here where, for designers, the notion and tool of ‘Eco-design’ will intervene and play a huge role.
CONTEMPORARY WOMEN’S & MENSWEAR S/S 2025
A Delicate Moment
We have adjusted the focus of our inspirations this season to combine men's and women's wear. Our influences and perspectives come from the multitudinous, fast-paced change that is happening in the world around us now. We are preoccupied by the exciting, diverse, and thought-provoking questions that circulate. It is these stimulating conversations that we explore in our stories.
CASUAL & ATHLEISURE S/S 2025
Uncovering Hopeful Ideas
In times when dark reality looms over us, we seek solace and a sense of wonder in uncharted territory, in personal quests for new experiences beyond the familiar sphere of our planet and everything around us.
INSPIRATIONS & THE FUTURE OF DESIGN DIRECTIONS
Crafting Culture vs The Modern World
In the ever-evolving landscape of style and expression, modernisation has made sure that the most intricate of details, the most extravagant of designs have been slowly transformed into more sterile and minimalistic pieces. Yet despite this move towards the more simplistic, craftsmanship in fashion remains important, reminding us of the richness that lies in the details.
Common Threads
The threads of nature and those of human nature are connected, challenging the way we stand on our planet and the way we express ourselves. It is the struggle and the union of the two that keeps us alive and searching for answers and ideas
