This new colour trend book, puts in perspective the inspirations, behavior, gestures, rituals and materials that will have an impact on the beauty and personal care markets (makeup, skincare, bodycare, hair products, perfume …) It offers a creative scenarization of Beauty looks with inspirational mood boards, color ranges, harmonies, material effects, packaging and materials for the beauty world.

A season placed under the sign of Chalenge !

Create new, peaceful communities, connect with nature and ourselves, embrace fusions (of the old and the new, the preppy and the quirky, the everyday and the exceptional, the natural and the technological)… In essence, rejoice in the infinite potential of our times to build a better world. A challenge? Perhaps, but... what if all we had to do was accept it? And what if, confronted with negative predictions and foretold defeats, the solution was simply to challenge that which deserves to be challenged in order to bring hope?
Taking as common denominator the concept of upsetting the established order and reconfiguring the world, four positions balance an offensive form with a benevolent content – or vice versa – to challenge preconceived ideas and the status quo. Reconciling codes with romanticism and a touch of insolence (MISCHIEF). Coming closer to others by living freely (COMMUNION). Questioning the system with staggering irony (UNSACRED). Reconnecting with nature by confronting it (OXYGENATION). However we do it, the possibilities are endless. It’s up to us to rise to the challenge!