The Life & Style edition is the annual reference publication that deciphers new consumer behaviour, attitudes, values and emerging lifestyles.
4 consumer archetypes
The Life & Style trendbook is organized around 4 consumer archetypes that synthesize society’s major evolutions: new aspirations, consumer behavior, relationship to environmental and social issues, modes of communication and new ways of living.
This segmentation of tomorrow’s customers will help you stay one step ahead in terms of your product and service offering, your marketing strategy and your brand image.
For each type of consumer, it presents a forward-looking vision of design, decoration, architecture, art, retail mobility, fashion, gastronomy, beauty, electronics, leisure, as well as portraits of confirmed or emerging talents, and references to shapes, materials, patterns and colours.
The Life & Style 2028 edition is the ideal publication to understand the evolution of society and inspire the innovation, monitoring and strategy units of the creative industries.
When the pressure cooker of economic, social, climatic and geopolitical struggles boils over and warrior rhetoric (demographic armament, battling the elements, fighting against inflation) is constantly confronted by the unfolding reality of new conflicts: the deeply troubled world cries out for peace. But what does peace look like? It’s all about easing tensions in the long term. e know-how to set a new form of equilibrium. e path that restores hope to the grand design. It’s all about setting a playbook of rules, establishing a framework and creating points of reference. Because living in peace is both a collective and individual experience: inner peace, but also peace with others, nature and with the spirit of our times. In 2028, four visions emerge to inspire a positive mindset, rooted in harmony, reconciliation, and reconstruction, with the aim of returning peace to the world. Some lean into traditional values, twisting them playfully into an uplifting wave of “pop-timism” ( e Impertinent). Others take the road less travelled and deliberately choose to evolve within select, tight-knit circles which both isolate and preserve them ( e Dissidents). Certain people are leaning into a passionate collective momentum to paint an entirely new picture of what living together means, taking those left behind and forgotten along for the ride ( e Audacious). Finally, others are practicing the subtle art of moderation, putting human intelligence back in the driver’s seat, without entirely rejecting science ( e Federators). Individually, each takes a stand in the name of serenity. Together, they draft the blueprint for a more peaceful future.
