A+A G-Men | AW 24/25 - 25.1
Autumn/Winter 2024-25. A trendbook dedicated to menswear, its future trends and style. A selection of colours, fabrics and material samples. Different themes are presented each season, each with a new view and interpretation on the latest trends in men's fashion. Each book provides the fundamental tools for inspiration and creativity: 6/8 themes that tell the trends through inspirational images, colour ranges and harmonies, silhouettes, fabrics and sophisticated materials, with more than 60 exclusive prints (in .jpg and layered psd format) and technical vector drawings created in-house by A+A.
A+A G.MAN AW 2024-25 - The New Menswear Trends
Published twice/year: Jan./July
Target Group: Men, Colour concept
Foresight: 18 months
Country of origin: Italy (Milan)
FROM THE EDITOR
VARSITY NOSTALGIA
With a combination of collegiate classics, relaxed tailoring, and contemporary streetwear, the preppy aesthetic is a style we can all appreciate. A timeless style, inspired by casual, vintage tailoring and characterized by a playful, nerdy vibe, Fundamental is the sporting influence: pastimes such as polo, sailing, tennis, rugby, golf, and horseback riding have influenced the preppy aesthetic. Basic and simple colors that express their classicism and continuity. From dark green to navy blue, beige and off-white.
ON THE RIVER
In a gray and wet winter, feeling covered and warm no longer precludes elegance and style; in fact, it becomes a focus of it. Men's style allows itself to be paired with rural aesthetics, allowing it to have more comfortable and accessible pairings. Normcore. The search for a moment of peace and tranquility outside the hustle and bustle of the world. Regular fits, standard cable patterns and muted colours (think ecru, grey and navy)
NEVER BEEN KISSED
This theme got its name from one of the best movies and romcoms of the 90'" Never Been Kisses” and ode to a mix of a dandy attitude and punk rock making the attitude provocative and exaggerated. An ongoing quest to move further away from the classic, both in fashion and lifestyle. A bold aesthetic taken to the extreme, taking its references from the early 00s with its barbiecore, mixing it with punk rock suggestions and adding a touch of utilitarianism. Experimentation and distinction is key, giving a voice to subcultures by where being different is away to be proud and stand out.
CHILL-LUX
Men’s fashion has stepped up its loungewear game even more to accommodate the demand for more relaxed dressing, you can wear a pajama shirt the same way you would wear a silk shirt. An investment in comfort is one of the best decisions you can make and that means familiarizing yourself with the men’s loungewear brands that are soft and stylish. More time indoors means that what you’re wearing during your downtime is more important than ever. Quality and elegant loungewear is now key to enjoy our both in the home and out on the town. It’s not just comfortable but a must have!
CITY BOY
Fashionable boys in cosmopolitan cities. A "Trad style" that focuses on beautiful jackets and pants but broken down by adding some casual elements. It is a style of dressing simple with standard items but in a stylish manner, regardless of fashion or age. A mash-up ofJapanese leisurewear and American streetwear. Clean shapes, that move away from the comfy, baggy look and toward a more structured aesthetic. Monochromatic and structured outfits enhanced by classic tailoring elements and city accessories.
A NIGHT AT THE MUSEUM
A gala event, an after-work cocktail or a formal meeting as if part of a historical setting. Formality meets extravagance, creating unexpected combinations of material and color; the focus is to get noticed, to stand out in elevated cultural settings. Fabrics are refined and sophisticated, cashmere, silk and leather, but in unconventional colors. An evening with an unexpected ending, shrouded in mystery. A magical atmosphere enriched by majestic, imposing and perfect statues that become points of inspiration for the patterns
GALA PARTY
When cultured and prominent personalities in any field such as films, music, high society gather at an exclusive party what comes out are unconventional formal looks. New and sophisticated color combinations favor monochrome in different fabrics and contrasting accessories, often with metallic touches. A big focus is on accessories, such as watches, which have become in recent years more than ever a symbol of uniqueness and sophistication.
SCENT GARDEN
A Zen Garden, rich in nature and scents. Giving importance and values to traditions, revised and revisited to take on a more modern aesthetic. A combination of art and symbolism, a unique style that is not for the masses but for those who value the quality and meaning of each piece. A continued search for perfection and beauty that can only originate from inspiration and symbiosis with nature. Colors are those of the earth and the natural world, such as delicate browns and beige, and those of dried flowers such as delicate burgundy.
