• OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight
  • OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight

OvN - 20/20 Vision 2025 - Innovation & Strategy - Consumer Insight

Oltmans van Niekerk was founded in 2005 and their main activities are researching future trends, consumer behavior and concept work for global corporations. Their goal is to understand what is going on in the world and present a clear sense of understanding and direction.  Oltmans van Niekerk bring clarity into future lifestyle trends.


Oltmans van Niekerk is a collaboration of Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over 15 years of experience in trend forecasting, concept development and product design.


How do you want to shape the future?


2025 edition - Pick the format that works best for you; book, incl. pdf, digital or both. Consumer insights, trends and colour! OvN Vision, a annual trend forecast book, offers a clear and well organized overview of world wide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy. Research into long term global developments (5-10 years) is the foundation of this book. Clear trend research and consumer insight; - Four drivers of change for 2025 and beyond: 1/ The Global Race for the Future, 2/ Pathways for Progress, 3/ Supercharging, 4/ Life As it Is. - Research into global, technological, environmental and social developments - Consumer mindsets - Strategic concepts - Design directions in eight product categories - Colour swatches in a physical box 

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