Pantone® Color of the Year 2025



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Color of the Year 2025

 

MOCHA MOUSSE 17-1230

Capturing a Global Mood of Connection, Comfort, and Harmony

The Pantone Color of the Year program engages the design community and colour enthusiasts in a conversation around colour, highlighting the relationship between colour and culture. Pantone selects a colour each year that captures the global zeitgeist—the Color of the Year express a global mood and an attitude, reflecting collective desire in the form of a single, distinct hue. For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort. 

"For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others."

- Laurie Pressman, Vice President of the Pantone Color Institute

ABOUT PANTONE COLOR OF THE YEAR
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

 

ABOUT PANTONE COLOR INSTITUTE™

The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.