A+A HOME Interior Trends SS 2025 - 25.2
Published twice/year: Jan./July
Target Group: Interior, Textile, Colour concept
Foresight: 18 months
Country of origin: Italy (Milan)
Trend forecast deciphering the current trends for decoration and interior design. It includes: key seasonal themes, carefully selected colour range and colour harmonies, inspirational imagery, key fabrics, textures and materials. It also includes key prints and patterns made exclusively by A+A.
Original Prints are accessible through a download link once the book has been delivered.
KEY THEMES FOR 25.2
Serengeti: inspired by African lodges and Safari’s, characterized by welcoming, spacious interior
spaces, with a palette of colors gathered from the earth and natural materials. The use of natural
materials such as exotic wood, rattan, stone, linen and cotton, combined with sometimes fine and more
luxurious ethnic objects, represents a return to the origins and the search for an evolved simplicity.
Keywords: Sub-Saharan Handcrafts, A journey Through Time, Peaceful Hideout, Sleek Minimalist
Magnum Opus: an architectural work of art with refined details, precious materials, a palette of new
neutral colors and organic shapes for superior comfort. Elements such as columns, arches, pediments
and sculptural details add a touch of majesty. Organic forms become the basis for a new concept of
comfort, with rounded corners, flowing lines and comfortable materials.
Keywords: Abstract Simplicity, Historically Contemporary, Game of Mirrors, Monochromatism.
Brera District: rooted in the Milanese tradition, with ceramic, marble and parquet floors, vintage color
palettes and refined elegance enriching the unique atmosphere of this abode. Behind the understated
and rigorous buildings, doors open to unexpected and fascinating worlds, such as interior gardens and entrances.
Keywords: Heritage Design, A Wink at the 70’s, intimate moods, prestigious & authentic.
Enchanto Serra: a real connection with nature, use of natural materials, natural color palettes, vibrant
greens, and flowers as decorative elements. A home that embraces the philosophy of "new gardening"
integrates greenery both inside and outside, creating an enveloping connection with nature. Natural
materials are played with, raw wood, stone, terracotta and why not...denim!
Keywords: Flower Protagonist, Belgian Brutalism, Transparency and Light, Peace and Well-being.
Interlude: a calm and reflective atmosphere, with thoughtful details, an authentic personality, pastel
colors and zen outdoor spaces. A home that inspires a sense of coziness and creates a quiet, reflective
atmosphere conducive to contemplation and mindfulness. This home embodies an elegant and dreamy
aesthetic, where the balance between order and disorder creates a unique charm.
Keywords: Spiritual Isolation, Nostalgic Taste, Soul & Serenity, Feeling of Handmade
Gen(Z)trified: an urban style, a fusion of eras and cultures, bold and dynamic design, resistant
materials such as concrete and exposed brick, and a color palette that consists of warm tones of the
horizon, that blending with the cooler and more neutral hues of the city. The house becomes "the
garage": a functional space to vent creativity and develop one's own personal laboratory.
Keywords: Funky Vibrancy, Factory Loft, Industrial Vibes, Skate Park.
