Life in colour SS 2025, a Lifestyle colour & style guide 25.2
Editor Sharon Graubard, New York, famous for her knowledge in design history and style icons. Building commercial colour & style concepts to express the subtle shift in trends, rathter than focusing on lifestyle-driven insights for brands and retailers.
FROM THE EDITOR
25.2 begins with colors that can stimulate, soothe, inspire or heal. A soft blue relaxes us, a sage green spurs dreams of nature, and lipstick reds spark passion and desire. Color never stands alone; it works in tandem with surface, shape and scale. Classic silhouettes update with unexpected hues, while experimental shapes become approachable in familiar neutrals. Darks get new depth from high-gloss glazes and pales go powdery in matte finishes. In our complex time, color helps to express the dualities and contradictions of the moment: natural vs synthetic, masculine vs feminine, historic vs futuristic, and handcrafted vs digital technology. Play with them, discover new harmonies and dissonances, and make them your own for a chroma-infused edition!
KEY THEMES FOR LIFE spring/summer 2025 - 25.2
Terra Bleu A striking mix of mineral-pigmented blues and earthen terracottas, accented with turquoise and a deep teal. Glazed, raw,
naturally dyed. A vivid touch yet earthen aesthetic.
KEYWORDS: vivid vibes, pure pigments, graphic crafts, Industrial aesthetic, serene mood.
Sexy Vegan, a celebration of plant-based lifestyles. Here a super-food mix of dark leafy greens, avocado, beetroot and bitter chocolate work with acai-powder. Metallic silver provides a surprising accent.
KEYWORDS: Farmers market, Tactile elements, traditionally contemporary, Greed goddess, lux-craft.
Lost Cherry, a post-innocence probe into the power of red. More powerful than recent season’s pink, reds are grown up, frankly
seductive and full of visual impact. The range includes all sorts of cherries, both sweet and tart, from sticky maraschinos to peachy pink
to dark “bing” varieties.
KEYWORDS: lusty berries; carnal flower, alluring, intimately seductive, monochromatic.
Fake Candy leaves reality behind and ventures into the fantasy world of A.I. creations. A faux-retro aesthetic pervades, part Wes Anderson nostalgia, part Augmented Reality futurism. A chalky pastel range includes candy heart pink, sweet lilac, tangerine, swimming pool aqua and citrine yellow — a techno-heightened version of a 50’s snapshot.
KEYWORDS: nostalgically playful, meta pastels, faux retro, fantasy future, sweet punk,
Daffodil-icious takes us back into the natural world. Yellow loses its acid edge and becomes soft, flowery and romantic. Saffron, ochre, and buttercup work with fresh olive and sunbaked pink for a gentle touch.
KEYWORDS: luscious, cool sunlight, saffron bloom, offbeat combos, scan-modern vibe.
Opposite Attraction a timeless play of black and white. This time the neutrals expand to include espresso, latte browns, concrete grays, natural linen white, accented with a wash of aquarelle blue. A genderfluid palette.
KEYWORDS: poetic geometry, strikingly modern, rhythmic movement, pulsing minimalism, inherent elegance.
Natural Light evolves the neutrals into washed tones that suggest blonde wood, dried sage, smooth pebbles, pink salt and woven wicker. Surfaces take their cue from nature with webby lace or crochet, mottled hand-rubbed plaster and pearly sea-shell effects. KEYWORDS: effortless, misty & airy, unpretentious luxe, earth-kind methods, weathered.
Neon Soul, a blaze of cybernetic jewel-tones, of deep colors that have an intensity that seems lit from within. Amethyst, lapis, carnelian and sapphire are brightened with fuchsia rubellite and vivid emerald. A hyper- expressive beauty and glow-in-the-dark effects
KEYWORDS: artificial allure, future baroque, electric luxe, psychedelic, blurred hallucinogenic.
