• Bloom # 24
  • Bloom # 24
  • Bloom # 24
  • Bloom # 24

Bloom # 24

Bloom Issue #24:

This century is bringing a moment of reflection and radical change, making up for a century of abuse, greed and violence. For the first time, a post fossil society is emerging, giving humankind some hope and faith in the future. Resetting attitudes and mentalities towards having more respect for the earth and each other. Therefore design will mine conceptual matter, taking inspiration from the earth and trying to give back its beauty and strength, restoring her self-respect and reflecting on the huge gift this planet was, and still will be for us humans.

A wealth of ideas will sprout from the earth, analysing all her entrails and components, to be transformed into dimensional textiles and earthbound colours. In this issue of Bloom, we explore artisans and scrutinise artists, visit farms and look at new ingredients such as banana fibre and old recipes including paper and felt. Bloom will continue to promote new ways of coping with sustainability and respect for our planet.

Our entente with nature will be re-written and re-invented; we will try to live together in a more harmonious way, giving and taking, and caring for one another. A more intimate and intuitive relationship will be the result, based on primitive emotions, ancient rituals and archaic systems, re-inventing animism.

– Lidewij Edelkoort

Bloom, a horti-cultural view, is the first magazine of its kind, analysing with informative and inspirational photography and texts the major trends in this area, and how this relates to industries as varied as fashion, interiors, design, packaging ,cosmetics, food and culture. bloom speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors and florists, as well as to the general public at large. 

Inspiring photography and texts relate them to trends in society, fashion and design. 

The magazine speaks to all levels of the industry, from flower designers to growers, buyers, distributors, retailers, and consumers. Each issue treats a specific theme. 

  • major retail trends

  • translation of the trend themes into ideas for bouquets 

  • new ways of presenting flowers and displays

  • interviews with innovative professionals

  • ideas for including flowers and plants into rituals

  • flowers in art 

  • examples of merchandising 

  • fashion trends and flowers 

  • ceramics and glassware

  • flower and symbolism

  • botanical gardens 

  • pots 

  • hybrids 

  • future flowers - two years in advance for seed - producers and grower