« WOMEN’S STORIES » is a new trend book that allows to “editorialize” collections (storytelling of the capsules and curation of talents to develop collabs”) the development of fair products on which to capitalize (ready to wear and accessories).
Women's Stories interprets the current mood and consumer desires through key colors, prints, materials, shapes, silhouettes, and cultural references to give your business's creatives a starting point for their projects.
Content:
4 inspiring themes
Women’s Stories is organized into four inspirational angles. Each one is depicted by color harmonies, visual atmospheres, and words to cover every consumer desire – for every consumer profile. Page after page, you’re immersed in a unique universe that helps you make the right creative choices to match your brand’s DNA with upcoming trends.
The 4 themes for s/s 2028
- Florivale (Organic / Craftsmanship / Charm / Simplicity / Wellness retreat)
- Decadencia (Eccentricity / Artistic gesture / Eclecticism / Rebellious romanticism / Opulence)
- Luminara (Utopia / Solar energy / Innovation / Glamorous brutalism / Sensory experience)
- Glamourama (Sport & fun / Cool & Sexy / Insouciance / Kitsch & glam' / Entertainment)
The season's key colors and products
Every season NellyRodi develops 45 colors for the different Women’s Stories themes. They’re organized into a range of palettes to help you invent new combinations and renew your customers’ interest in your products. The trendbook also includes a selection of the season’s essential fashions you can interpret in different colors and materials.
Sensorial stimulation
The Women’s Stories trendbook is designed to be a creative catalyst. We worked with neuroscientists to make a tool that stimulates your senses, emotions, and brain. That happens with a choice of very powerful images, carefully edited semantic fields, vibrantly colored fabrics, materials to touch and even hear, and multiple cultural references for knowledge and awareness.
Info
Published twice/year; July/December
Target Group: Women's wear
Foresight: 18 months
Country of origin: France
