• Viewpoint Colour #13
  • Viewpoint Colour #13
  • Viewpoint Colour #13
  • Viewpoint Colour #13
  • Viewpoint Colour #13
  • Viewpoint Colour #13

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Viewpoint Colour #13



With ever growing blurred lines between human and inhuman agents and a moment of environmental instability, we are re-evaluating the past, navigating the present, and building towards a new world.
COLOUR DIRECTIVES What’s going up and what’s going down: our edit of the essential colours for the new season. The merchandising facts you need to know.
VISION ON COLOUR Our five palettes for A/W 24/25 featuring the inspiration behind our choices, the core shades and a major breakdown of mixes and harmonies. SPIRITUAL a palette to reflect our search for deeper meaning in our lives and our desire for calm and balance.

  • SUPERNATURAL a palette of mystical colours that transform our way of seeing things. WONDERLAND a palette to transform reality into fancy and a new form of escapism.

  • BOTANICAL MYTH we continue to explore the power of nature especially for its ancient spirituality. HYPER-PERSONAL a colour card with which to express ourselves.

  • CITY COLOURSCAPES A city-by-city perspective on what’s going on where in global colour taste: Barcelona, Paris, Amsterdam, London, Buenos Aires, Enugu, and Mumbai.

  • PANTONE FEATURE A personal story of Pantone’s experience with AI in the selection of its colour of the year Viva Magenta.

  • INTERIOR FOCUS Modern Day Mystics: how Next-Gen re-imagining of folklore is shaping the future and a new sense of modern-day mysticism is emerging in interiors.

  • ARTWORLD FOCUS Visual stories made of artificial imaginative landscapes and intricately crafted installations explore psychedelic forms and materials as a space of creativity and observation of the world, underlining that the human experience is the context in which everything develops.

  • DESIGNER PROFILE We enter the mesmerizing and unapologetically avant-garde world of Elmo Mistiaen, a visionary who blurs the boundaries of fashion and technology.

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